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Water Media

Must-Have New Lures for 2021

We’ve picked 9 new, proven, and effective fishing lures to add to your tackle box this year.

Are you looking for new lures to test and add to your tackle box this year? From soft plastics to topwater plugs, we’ve picked 9 durable and proven lures to match your fishing skills.

A realistic baitfish profile and thumping tail brings the scent dispersion of Berkley Gulp Padddleshad into a swimbait-style lure.

A realistic baitfish profile and thumping tail brings the scent dispersion of Berkley Gulp into a swimbait-style lure. Available in four sizes—3-, 4-, 5-, and 6-inch—this versatile soft bait has a nose molded to accompany extra wide-gap swimbait hooks or jigheads.

Berkley Gulp Paddleshad

This compact jig falls through the water column erratically, stopping, and changing direction with its unique angles and design.

This compact jig falls through the water column erratically, stopping, and changing direction with its unique angles and design. The two supersharp assist hooks are rigged on braid stiffened with internal fluorocarbon, minimizing fouled hooks and missed bites.

Daiwa Mr. Slow Jig

 

The FishLab Flanker Pencil Stick Bait is a slim-bodied, mid-sized lure designed for a high-speed retrieve when fishing for false albacore, bluefish, stripers, and school tuna. It will be available in four colors and two sizes: 3-1/3 inch, ¾ ounce; and 4½ inch, 1 ounce.

The Flanker Pencil Stick Bait is a slim-bodied, mid-sized lure designed for a high-speed retrieve when fishing for false albacore, bluefish, stripers, and school tuna. It will be available in four colors and two sizes: 3-1/3 inch, ¾ ounce; and 4½ inch, 1 ounce.

FishLab Tackle Flanker Pencil Stick Bait

 

The rolling action of the Ocean Born Wideback Minnow delivers a lot of flash on a steady retrieve at any speed.
The rolling action of this plug delivers a lot of flash on a steady retrieve at any speed. The patented lip has two attachment points, allowing water to flow through for unencumbered action while adding the durability to withstand impacts with rocks. The lure can be cast from shore, or cast or trolled from the boat to tempt stripers and blues.

Ocean Born Wideback Minnow

 

The Spro Power Bucktail is a saltwater-tough jig, tied with a combination of bucktail hair, vinyl strands, and long hackle feathers to bolster its profile and create an enticing, highly reactive swimming action and a fleeing, panicked baitfish look.

The Spro Power Bucktail is a saltwater-tough jig, tied with a combination of bucktail hair, vinyl strands, and long hackle feathers to bolster its profile and create an enticing, highly reactive swimming action and a fleeing, panicked baitfish look. Strands of vinyl rubber simulate the tentacles of shrimp, and the addition of long, streaming saddle hackles makes one think of an escaping squid. The 4x-strong, extremely sharp Gamakatsu O’Shaughnessy hook will stand up to the biggest stripers and cobia.

Spro Power Bucktail Custom Jig

 

Professional bass angler Ott Defoe has had a passion for bait building from an early age and has teamed with Rapala to create the OG Slim 6.

Professional bass angler Ott Defoe has had a passion for bait building from an early age and has teamed with Rapala to create the Ott’s Garage (OG Series). This slim crankbait is a balsa lure with flat sides. It features a medium wobble and tight side-to-side action through the water.

Rapala OG Slim 6

 

The Shimano Butterfly Monarch was designed to swim in a circular motion when being jerked on the retrieve, mimicking the erratic action of a fleeing baitfish.

The Butterfly Monarch was designed to swim in a circular motion when being jerked on the retrieve, mimicking the erratic action of a fleeing baitfish. On the fall, it initially slides horizontally and then begins to spiral. It’s ideal for tuna, stripers, and even sea bass, both while drifting or at anchor.

Shimano Butterfly Monarch

 

 

Designed for presenting crab baits to tautog and sheepshead, the Tsunami Tog Treat lies on the bottom with the hook facing upward.

Designed for presenting crab baits to tautog and sheepshead, the Tsunami Tog Treat lies on the bottom with the hook facing upward. It comes in six sizes, from ½ to 2½ ounces, and four eye-catching colors.

Tsunami Tog Treats

 

With a 6-inch curly-tail grub profile, the DoormatadorZ is an exceptional offering for fluke, sea bass, and other aggressive species. It’s ideal for use with bucktail jigs and other bottom rigs, plus the buoyant ElaZtech composition floats off the bottom at rest or when dragged slowly, presenting a highly visible target. Its construction is also durable, withstanding repeated strikes from a fluke’s fangs without sacrificing the action of the tail.

Z-Man DoormatadorZ

 

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