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Video ad spends to grow in India: Zenith Report

Mumbai: India will see strong growth invideo ad spendsthrough FY22 despite the ravages of thepandemic,Zenith, the RoI agency ofPublicis Media, said in its latest video entertainment report. It said in calendar year 2022, brands are estimated to spend 19% more than in 2019 in India, reports ET.

The country has a fast-growing appetite for video-on-demand, especially on smartphones. The report added that India’s television ad market also enjoys rapid long term growth – unlike most Western countries and should bounce back quickly in 2021.

“FY21 will see a growth of 4%, while FY22 will see 9% increase in ad spends on TV, compared to FY20,” said Tanmay Mohanty, group CEO, Zenith. “On OTT, it will be higher, about 24% in FY21and 34% in FY22 over FY20.” “Total TV households have gone up by 40 million, and the number of digital video consumers has gone up by 90 million,” Mohanty added.

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